One of the questions I’m asked most often is what’s the best
option for advertising a web site, Pay Per Click adverts or
search engine optimising to achieve top crawled or “organic”
listings. My usual answer is “a combination of the two”. Both
have their uses and their own pros and cons. In this issue we
will focus on “Pay Per Click versus “Organic” Search Engine
Listings” and aim to give you some clear guidelines and business
scenarios to help you plan a successful, integrated campaign
that is tailored to your business goals and market situation.
What’s the difference? For those who aren’t quite clear what the
term “natural” or “organic” search engine-listing means, they
describe the “editorial” search results on any particular
engine. These results are professed to be non-biased - meaning
that the engine will not accept money to influence the rankings
of any individual sites. This is quite different than the paid
advertising (Pay Per Click) that appears in the “sponsored” or
“featured” results, in which higher positions are awarded to the
companies willing to pay the most per visitor or click. Why is
organic search important? Although paying for Pay Per Click
listings initially seems the obvious answer, organic search
listings are still very important to both searchers and web site
advertisers. Knowledgeable searchers, who understand the
difference between paid and organic results are more likely to
hold the natural results in a higher regard, much like a person
reading a newspaper or magazine would be more positively
influenced by an article about a particular product or service
than by a paid advertisement from the company that sells it. In
addition, organic results even the playing field. Companies or
individuals with smaller marketing budgets can complete with
larger organisations as the natural results are based on
relevancy to the search term rather than the amount you are
willing or able to pay for each click through to your web site.
What are the cons? Unfortunately, it takes a certain amount of
knowledge and programming skills to optimise for organic search
listings. It can also take a ridiculous length of time to be
indexed. It often takes anywhere from two days to as much as six
months to be listed on a search engine. Several weeks is the
norm, but you could get lucky and submit just a couple days
before an engine does a complete refresh of their database.

Which One Gets More Clicks? I am frequently asked “Which listing
type do searchers click on more often: natural “organic” search
engine results or paid “sponsored” adverts?” Recent studies have
confirmed my standard response, that the answer is a classic
case of…it depends!

Searcher behaviour varies greatly depending on the demographics
of the searcher (men v women, experienced Internet users v
novices), the type of search a person is conducting
(information-oriented v purchase-oriented) and the engine where
the search is being conducted.

To reach the greatest number of potential customers and maximize
the results of your advertising campaign, you must be visible in
natural organic results AND sponsored listings.

Here are six possible scenarios to help you prioritise and
decide which path(s) to follow when setting up your search
engine marketing campaign:

1. Limited Advertising Budget If budgets are tight or
nonexistent and you can’t afford to pay for website visitors,
even after taking into account the value of their desired online
action, you will want to place a great deal of emphasis on
effectively implementing search engine optimisation in-house. If
you don’t already have the knowledge or skills to implement
this, download our invaluable guide to optimising your web site
for both organic search engine listings and visitor use here:
“Start at the Beginning”:
http://www.enable-uk.co.uk/html/book_2.html

2. Website That Can’t Be Modified Optimisation for organic
search engine listings typically involves modifying a site’s
design, content, and navigation. For example, heavy reliance on
Flash, frames, or graphics may need to be changed in order to
incorporate more optimised text. However, some businesses feel
that an optimised website does not provide the multi-media
experience their customers require or expect. If your business
falls into this category, then Pay Per Click advertising may be
the only way to achieve good results.

3. Need Immediate Results A basic Pay Per Click campaign on
Overture or Google can be up and running and driving visitors to
your web site in a matter of hours. Significant improvement in
organic rankings may take several months to achieve. If you
require immediate results Pay Per-Click advertising will need to
be your top priority.

4. Guaranteed Top Placement No-one can guarantee consistent, top
organic listings for high volume key phrases in a competitive
market sector. Search engines change their algorithms (indexing
criteria) regularly and no one can control how or when sites are
indexed, except the individual search engine itself. If you
absolutely must guarantee consistent top placement on
high-volume keywords in a competitive market sector, you will
need to rely heavily on Pay Per Click advertising and have
sufficient budget to fund it. Investigate current bid rates, can
you afford top placement on the highest-volume words? If not,
expand your keyword list beyond the most obvious and popular key
phrases and advertise across a larger number of less popular,
more specific and cost-effective phrases. Remember that most
searchers enter two or three words to form a key phrase rather
than a single word.

For a complete guide to setting up and managing your Pay Per
Click campaign, download our guide: “Maximising Your Pay Per
Click Campaign” read an excerpt here:
http://www.enable-uk.co.uk/html/book_5.html

Ultimately, focus on the keywords that work best and achieve the
best conversion rates and the highest return on investment
(ROI). For more detailed advice on how to measure your
conversions and ROI, download our guide: “Measuring Success”,
read an excerpt here:
http://www.enable-uk.co.uk/html/book_6.html

5. A Need To Change Advert Content or Timing If you need to
frequently change the content of your adverts, for example to
promote particular products or to make seasonal offers, or if
you want to be able to turn your advertising on and off, you
will need to rely on the control and flexibility offered by Pay
Per Click advertising.

6 Ad-Adverse Audience More Internet savvy search engine users
recognise information that is displayed as a purchased advert
and this limits its credibility. In this case the integrity
associated with a high natural ranking is invaluable. If your
target market is likely to be Internet wise (IT professionals,
students, etc), optimisation should be your main focus.

The above guidelines will help you assess the relative priority
of optimisation and Pay Per Click advertising, but how should
you implement each method? Simultaneously or one at a time?

Generally speaking I would recommend that you start the Pay Per
Click campaign slightly before the optimisation of your web
site. The immediacy of a Pay Per Click campaign will bring you
visitors in the short term, and more importantly it will also
allow you to measure what is (and is not) working on your web
site; are the landing pages for your adverts converting your
visitors, are you targeting the most effective keywords, etc.

Armed with the results of this testing you can optimise your web
site effectively and avoid costly delays that occur while
waiting for search engines to re-crawl newly optimised pages.
Only when you are completely happy that your web site is the
best it can be should you submit it to the search engines.

When these organic listings start to bring visitors to your web
site, you can re-evaluate you Pay Per Click spend. It may be
that your ROI on these adverts is acceptable and you continue as
is, or you may wish to reduce your advertising spend. A quick
calculation on your conversion rates should give you the answer.
For more information see our guide: “Measuring Success”, read an
excerpt here: http://www.enable-uk.co.uk/html/book_6.html

Today, most marketers accept that web site optimisation for
organic listings and Pay Per Click advertising is not an
either/or proposition. For a well-rounded and effective search
marketing campaign that reaches the greatest number of
searchers, marketers should blend both natural and paid
listings, capitalising on their complementary strengths and
weaknesses.

Are we just a body with a personality? From my understanding, we are much more than that. Each one of us has a higher aspect. This higher aspect has been typically called the Higher Self. If I am not wrong, others have also referred to it as the oversoul or overself.

Who and what is the Higher Self? From my experience, the Higher Self is the intelligence and wisdom aspect of our own self. Ironically, the Higher Self is impersonal and does not have a ’sense of self’ like the way our personality is. Nevertheless, it serves as a guiding aspect for the personality or ego.

Can this elusive higher self be contacted? Yes and typically it is done through meditation or some other altered states of consciousness.

A little bit about me. Back in the late 1990s, I discovered that if I am thinking hard about a subject that is of a spiritual inquiry, I will sometimes receive visions that attempt to answer my queries. Mostly the visions are symbolic. Higher self will communicate by impulsing symbols and visions that form messages into my awareness.

An example of such transmissions:

Some years ago, I was contemplating on the nature of the cycle of reincarnation. Will lost souls be forever looped within the lower realm? (According to many Eastern Beliefs, Beings who had not attained enlightenment will be caught in a vicious circle of perpetual birth and rebirth.) Suddenly, out of nowhere, I received a transmission from beyond my conscious mind. It came as a ‘package’… like a burst of images/symbols and moods. Very fast, split second impressions. The package seemed to be received by the right hemisphere of my brain. My brain instinctively attempted to interpret the transmission before I lose it. How do I know it wasn’t my imagination? Well, firstly I do not think in pictures. I think in languages; English, Mandarin, etc. Secondly, the transmitted images were performing a ‘dual-split’ to my consciousness. That is, the images are simultaneously overlaying my visual perception of the environment around me. Well, a ‘dual-split’ in consciousness is definitely not the usual way my mind works!

The animated vision was set against a light blue background. There were rings or bands of a lighter colour moving towards a centre point. Because the transmission was so fast, I think I might had lose some vital information. Anyway, here’s my interpretation. Please understand that it was my physical brain that did this interpretation. As such I can never be to sure about the accuracy of my interpretation:

“The transmission is attempting to correct errors or rather incompleteness within my understanding of the scheme of things. The cycle of reincarnation is never meant to last forever. Eventually all will return back to the Source or essence. “

Well, that transmission was many years ago. My understanding on that matter has been refined since then. However, the transmission was appropriate (to my level of understanding) at that time.

Over the years, these vision transmissions from Higher Self, together with the guidance of Enlightened Physical Teachers, have helped me to understand the dynamics consciousness and the universe greatly.

Thank you for reading.

Kendra Kandlestar and the Box of Whispers

By Lee Fodi

Brown Books Publishing Group (2005)

Reviewed by Haylee Lawler (age 11) for Reader Views (1/06)

“Kendra Kandlestar and the Box of Whisper” was a really great mystery for the gang to get the Box of Whispers back from the Red Thief. I really liked it when Kendra and Hi worked to get the box and open the box to defeat the Red Rgwid. I also liked it when Kendra bites the Red Thief and saves The Land of Een. This is the BEST book I have ever read. EVER and I read a lot of books. My momma says I have a mini library in my room. Hope there are more Kendra stories to come.

Note from mother Cristy Lawler (a reviewer for Reader Views):
She loved the book so much she wouldn’t even put it down to read her AR books for school. I had to force her to read the books for school. Great job!!!!

Lee Edward Fodi has been writing and illustrating stores about magic, monsters and meddlesome animals for as long as he can remember. Growing up on a farm, he harbored childhood aspirations for taking over the family business. Unfortunately, this dream came to an abrupt end when he accidentally ran the tractor over his dad’s outhouse (thankfully, his dad was not inside at the time). Fodi currently lives and works in Vancouver, Canada. He studied at the University of British columbia and has a degree in Engllish Literature, and a diploma in Fine Arts.

Haylee Lawler is a reviewer for Reader Views
http://www.readerviews.com

Tiger woods has a wonderful golfer’s brain wouldn’t you agree?

There is a story of how he won his first major tournament. He played on a very difficult course and he knew it would be very difficult to win. So, he did some home work.

He studied the course and realized that most if not all of the holes were on greens that sloped from the back to the front.
In other words, if he shaped his golf swing to hit his ball past the hole, he would have a difficult down hill put to finish with.

So, what did he do?

When he hit his ball onto a green, he made sure the ball finished below the hole.
This meant he had an up hill put and so was able to attack the hole.

Putting down hill from the other side of the hole was a slow dribble of a put with no authority, and the ball was at the mercy of any inconsistency on the way to the hole that would put it off line.

He won his tournament, and displayed a wonderful example of how professionals think during a round of golf or even before one.

They put the ball where they have the best approach to their next destination, and finally their best approach to the flag.

There by hangs a tail. When you play a round of golf, you have to determine where you want the ball to be so that you can have a clear shot for your next attack on the green in front of you.
You make your golf swing accordingly.

You tee up on the side of trouble and hit away from it.

You place your ball in the best strategic position before each green to enable you to hit the ball as near to the pin as possible.

You have to think your way around the course, and also, take a leaf out of Tiger’s book and leave your ball below the hole if the hole is on a slope.

Do it now. Start your new golfing life.

Bill Maitland is a thinking, inventive golf guru.
He thought out and developed simple techniques and tips which enabled him to lower his handicap from 25 to 18, then from 18 to 15, and finally from 15 to 12.
He is a passionate golfer, and delights in helping others with their game should they want his help.
To learn about his tips and simple techniques, visit
http://www.onlinegolfershandbook.com.

The article represents, practical and useful guide on how to write the dissertation. Even if you have already completed dissertation, you might find some of the advices of this article useful.

Sometimes, students as well as scholars are afraid of designing and completing new project, one of the most difficult in their turbulent student life, one of the longest during their short period of study, and one of the most important as well. Why are so many people afraid of the writing assignment? Why so many students afraid of dissertations? Apparently, they have too many questions and too few answers.

Let us, answer some of them.

First, remember that it is not always necessary to make your own research. Certainly, when you are assigned to undertake some research in your instructions than you should perform it. In the majority of cases, however, you can use available statistical data.

Second, the data mentioned can be found relatively easily. There are plethoras of publishing sources that contain the data you are interested in. Even, if you do not have data on some specific problem (for example media coverage of the war in Iraq), you have the possibility to conduct the research and analyze available publishing sources.

Third, there are other sources that can be researched. For example, if you are assigned to complete the assignment on geography, then you should visit library to conduct your research, or visit geographical society, if your research pertains to some regional topic.

Fourth, both quantitative and qualitative data can be used in your research. Certainly, what type of the research should be used depends on the type of your assignment. Needless to say, it is imperative to use quantitative methods in the writing assignments of technical subjects, but even in this case you should indicate why the particular method has been chosen. When you need to back your research up with statistical data, the use of quantitative research is indispensable. Qualitative date is frequently used when you would like to find out the psychological or social reasons of a particular event or trend. You can either use your own date, or use data from other sources.

Fifth, in your dissertation project you are expected to analyze your data, both the one collected by yourself from your own research or from other sources. You should answer such questions as why does this trend continue, what makes it grow or fall, why is it changing? You could explain how particular methods are applicable to the process that you research. One should reveal one’s own understanding of the vital elements of the concept mentioned and their influence on the process that you research.

Fifth, you dissertation can be written on some literature. In this case it would be a literature-based paper. If you are assigned to conduct the research on particular book, you should emphasize some important topics of the book, which in your opinion make this book distinctive. This type of dissertation requires some research on literature criticism; however make sure that you use literature criticism, after you have read a book.

Francis Dower is a senior writer of http://www.BestEssays.com For more than five years, Francis Dower has written the number of projects on History, History of Migration, Ancient and Asian History. He has 17 years of experience as the professor of several universities.

RSS is probably the biggest and latest buzzword among the
techies, just after blogs.
But what is RSS anyway and how
can you start taking advantage of it?

RSS is a format to provide headlines and summaries of
information in a simple and standardized way. Think of it as a
distributable “What’s New” for websites.

RSS is great for users because it saves users from having to
repeatedly visit favorite websites to check for new content or
be notified of updates via email. It can give a glimpse of a
site’s latest concrete contents (no design) in a second.

RSS is also great for site owners because:

It was not too long ago when contracts were made on a handshake and a promise. Individuals were not particularly concerned with things like insurance because they relied upon the goodwill of their neighbor to compensate them for wrongful damage. For a variety of reasons, including an increase in the speed and cost of auto wrecks, auto insurance soon became an important purchase for responsible individuals. Not long after, the federal government mandated that auto insurance be carried, at least minimally, by all car owners. The increase in the need for auto insurance over the last 10 years has led to increases in the complexity of insurance, while at the same time, amplifying the need to be more cost conscious in auto insurance purchases.

Buying auto insurance today requires as much dexterity as buying the automobile itself. It is important to know the factors that an auto insurance company considers when offering quotes. This will allow you, as the consumer, to know what steps you need to take in order to qualify for a lower quote. The five easy steps to a lower insurance quote are:

1. Portray yourself as a ’safe’ candidate: Insurance companies are interested in managing risk. Consequently they offer drivers who are less likely to get into wrecks or at a minimum into wrecks of less severity, a lower insurance quote.

-Maintain a clean driving record, free of traffic violations or accident claims.

-Install anti-theft devices in your vehicle.

-Attend a Drivers Safety Training program.

-Buy a ’safe’ vehicle. The National Highway Traffic Safety Administration (NHTSA) and The Insurance Institute for Highway Safety together collect information on safety related aspects of different vehicles. Buy an automobile that is officially designated as ’safe’.

-Park your vehicle in a garage.

2. Show your Credit worthiness: As a risk management entity, insurance companies are also worried about getting paid on time. If you can show yourself to be credit worthy, there is less risk of you not making your payments on time, thus warranting a lower rate.

-Maintain a good credit score and clear up any errors on your credit.

-Cut down on the total number of outstanding credit cards to 2 or 3.

3. Practice Financial Wisdom: The way in which you structure and pay for your policy can lower the risk that an insurance company faces with respect to you as a customer. By taking steps to lower their risk, you receive a lower insurance quote and policy.

-Buy an annual policy instead of a six monthly coverage to get you a lower rate that remains the same for a year.

-Opt for automatic payment deductions from your bank account or your credit card to avoid getting charged for mail payments.

-Increase your deductibles on comprehensive and collision policies to reduce on the rates.

-Get loyalty discounts by buying your home and auto insurance from the same company.

4. Assess your Insurance Needs accurately: This is obvious, the more coverage you get the more it will cost you. Add-ons are killers in the insurance business, strip your policy down to just the minimum of what you need.

-If your vehicle is not used much or you have an old car with little market value, opt for minimum liability alone. It will cost you less.

-After fulfilling the legal mandate on auto insurance, insure according to your needs alone.

5. Other wise things that you can do: There are a number of other considerations that go into your insurance quote. Some of them are not reasonable steps to take, while others you can do with little effort which can translate into substantial savings.

-If your car is used only for a particular purpose, make your agent aware of it, as this will limit the cost.

-Students that make good grades are often eligible for a discount.

-Give up smoking; it can help you get better quotes.

-Change your occupation if you can help. A delivery boy carries a higher risk than a storekeeper.

Sam Caldrone recommends that you visit www.smartautoinsurance.com for more information on getting an auto insurance quote.

Baroness Elisa (www.baronesselisa.com) is performing with “Synergy” on the luxury Fred Olsen cruise liner Braemer in Riga Latvia on Thursday June 9th. “Elegant, but not stuffy” best describes the atmosphere on board Braemar which came into service in 2001. At 19,089 tons and with 376 well-appointed cabins and suites, Braemar upholds the Fred Olsen tradition of small-ship intimacy without compromising on personal space.

On board, the Baroness’ performance is small and intimate before returning to the United States for a charitable event in South Florida later this summer. Baroness Elisa defines the best in cabaret theater and South Florida audiences are invited support the leading Gay and Lesbian organization, Compass,in a spectacular charity fundraiser in Delray Beach on Sunday, August 7th.

Compass, Inc. (www.compassglcc.com), is the Palm Beach County gay and lesbian community center dedicated to promoting pride, diversity, and public awareness of, for, and by Palm Beach County’s lesbian, gay, bisexual and transgender (LGBT) residents and visitors. Compass provides social services and support for gay youth and gay families. Compass also offers a clean, safe meeting space for a variety of national, state, and local organizations as well as social, service, support and athletic groups that meet the diverse interests of the county’s LGBT people. Compass is the largest LGBT community center in the Southeast United States and is the seventh largest in the nation in budget size, staff size and diversity of funded programs.

Great musical theater songs the Baroness has chosen for this charity theatrical event are dramatically intense, touching, witty, ironic, and just plain charming. Baroness Elisa, who has performed on world stages throughout Europe and Australia, noted, “It is an honor and privilege to perform for this noble and important cause”.
The intimate three hundred seat Crest Theatre in Delray Beach provides a perfect theater venue where the Baroness Elisa’s charisma and audience connection can thrive. The Crest Theatre is located at the historic Old School Square, 51 North Swinton Ave., in downtown Delray Beach.
Theater reviewers raved about the Baroness’ show: “The slender red-headed ingénue melts the hearts of audiences. She is in every sense of the word a beautiful woman, earthy, gentle, and comfortable with herself, and in touch with her audience. The Baroness is joined her talented musical director, husband, and Baron, Peter Gerolymatos on the piano.”
Ticket prices are affordably priced at $50 and may be purchased on the internet through Ticketweb at www.ticketweb.com or by calling 866-468-7630.

Contact Information:
Daniel Rowe
Drowe@baronesselisa.com

Crest Theatre Media Contact:
Melissa Carter
mcarter@oldschool.org
561-243-7922

About the Author

Well, here it is another year has gone by and my birthday is coming up next month. Looking back on my life, I just can’t believe all the years that have gone by. And it’s been such a good life. I have done so much in my life and been all over the world and most of the States. Enough about me, let’s talk about succeeding with women.

To succeed with single women you must have a plan. You just can’t leave things to chance and hope some gorgeous babe is going to drop out of the sky and jump your bones. You’ve got to come up with strategies to meet and approach single women. You can try all kinds of plans. Dating services, meeting women through friends or at work, personal ads, going to nightclubs, concerts, volunteer work, church, chat rooms, etc. just to mention a few plans for meeting new women.

Find the plan that works for you. If your first plan fails, try another plan. If that plan fails, try another and so on and so on. Keep trying until you find a plan that works.

Right here is where a lot of guys fail to succeed with women - because of their lack of persistence in creating new plans in the place of those that fail. Some guys just give up and say to themselves, “What’s the use, I’m just a total failure when it comes to meeting women.”

There’s nothing wrong with temporary failure in meeting the women you desire. This is just a learning lesson in teaching you that what you’re doing is not working.

And you must never get down on yourself when things are not working out in your dating life. No guy is ever defeated in the dating game unless he quits in his own mind. Never, never give up in your pursuit of love and romance with all those hot & sexy honeys that you desire!

We all go through a lot of trials and tribulations before we find someone special to love. Love doesn’t come easy and sometimes it doesn’t come at all, as the old saying goes. We must be patient and turn our defeats into victories in the game of love.

This article written by Don Diebel (Americas #1 Singles
Expert). If you would like more free dating tips on how to
successfully meet, date, attract, and become intimate with
women, please visit his website at: http://www.getgirls.com.

I love almost everything about winter. I love the colder weather, I love the snow that falls to cover the ground and tree limbs, and I love taking any chance I get to be outside and enjoy the unique time of year. There is nothing better than taking a long winter hike or spending a few hours outside building a snowman with children or friends. As much as I love being outside, sometimes the cold air gets to me and I just need a break. My favorite way to warm up after a cold afternoon is to enjoy a cup of hot chocolate.

I’m not sure what it is about hot chocolate that I love so much. It seems to me the perfect beverage: warm, creamy, milky, and filled with lots of chocolate. What is there not to love about that? I have friends who prefer a latte or a cup of tea. You will never see me being unfaithful to my favorite drink. Whether I am at home, work, or visiting with friends at a local coffee shop it is hot chocolate that I will always choose.

I guess part of why I love hot chocolate so much is because it reminds me of my childhood. I have many fond memories of mom fixing me a cup of hot chocolate after a long day of playing outside or sometimes, or, if I was lucky, after just an ordinary winter school day for no reason at all. After my mom mixed the ingredients (whatever they were) just right, I got to add marshmallows to the top. I loved this part. I could adorn my cup of hot chocolate with as many tiny mallows as I wanted. After experimenting with several amounts of mallows in my hot chocolate I remember finally settling on thirteen as the perfect number to place in my cup. Unlike most people, the number thirteen was a magic number to me, or at least it felt magical because of the way those thirteen marshmallows made my hot chocolate even better.

As an adult I have continued to love hot chocolate just as much. I love coming home from a long day of work and stopping in the kitchen to make a perfect cup. I have a special recipe that I have been using for a few years now and it just keeps tasting better. Friends and family have asked me to share it but I just cannot bring myself to do it. Maybe if they appreciated hot chocolate as much as I do then I’d let them in on the secret. Until then, I’ll keep my recipe to myself and enjoy inviting them over to share good conversation over my now famous hot chocolate. I guess I’ll even let them put in their own marshmallows and try to find their own perfect
number.

Author Rachael Cleipher enjoys a cup of hot chocolate for almost any occasion. Learn more about this great beverage at www.findhotchocolate.info