Marketers are constantly asking if RSS marketing works and if this can be proved.
It’s time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.
I first presented this data at the Syndicate Conference in New York City, […]

Microsoft scores one for the good guys
Scott Richter, the self-proclaimed “Spam King,” just can’t seem to get enough attention. Admittedly responsible for sending literally billions of Unsolicited Commercial Email messages (UCE), Richter made headlines again recently when his spam-fed cash cow, OptInRealBig.com, filed for bankruptcy protection in U.S. federal court in his home state of […]

According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Spam will cost U.S. businesses over $10 billion in 2003.
Spam not only clogs our servers and in-boxes, but it also costs us hours and hours of lost time in productivity.
Although the estimated cost of Spam […]

Each day we all face the same challenge. Spam. It doesn’t matter
if you’re a home computer user or the head of IT for a
multinational limiting or totally preventing the distribution of
junk email to your computer(s) is now a daily chore.
The sheer frustration that spam causes combined with the number
of lost man hours adds up to […]

In the film, “Cool Hand Luke,” the vicious, sadistic prison
warden was fond of saying, “What we have here is a failure to
communicate.” In the end, prisoner Paul Newman came to
“understand” the true meaning of this comment.
A while back, a friend of mine copied a message to me that had
been sent to a list of […]

For a law to take effect on the U.S. federal level, both the
House and the Senate must pass the bill and then the President
of the United States must sign the bill into law.
Last year we almost got a SPAM law on the books when House
legislators approved their version of the SPAM bill, H. R. 3113,
the […]