USP stands for Unique Selling Proposition.
If you want to differentiate yourself from yourcompetition, then you must have a strong USP. Mostbusiness owners never bother to create one. Andthey’re losing out on sales and inquiries.
Rosser Reeves created the term USP in his 1961 book“Reality In Advertising.”
He declared that “The proposition must be one that thecompetition either […]

Lack of consumer trust is still the biggest obstacle to online
sales, and judging by the amount of spam and scams flying about in
cyberspace, surfers are right to remain wary.
Savvy online shoppers, however, know how to determine a
merchant’s credibility with onsite information and by asking
pertinent questions.
Online merchants and their super […]

At the core of PR Rainmaking is the question: “What makes a story newsworthy?” If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.
At the core of PR Rainmaking is the question: “What makes a story newsworthy?” If we cannot answer this question, then […]

If you’ve been practicing real estate for any length of time,
you’ve encountered postcard marketing in some form or fashion.
Real estate agents use postcard marketing (also known as direct
mail marketing) for a number of reasons. Among other things,
postcards are cost-effective, versatile and targeted.
But the purpose of this article is not to tell you why you
should use […]

Affiliate marketing is one tough business. Everyone online today is looking to make or save money in any way they can.
In the good old days when internet marketing was in its infancy, most of the people who clicked on your affiliate links used to purchase without a second thought… but, now as times are […]

One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world–other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have […]

Last week, I wrote my first marketing/list building article. Could not get the activity out of my mind.
So, here are two more….the second one a doozie!
First, as I am doing day after day, build an ongoing TIPS series….mine is called Health, WellBeing and Gardening. Container Gardening was mind relieving as I assisted my mother, […]

For several years now, enterprising individuals like you have been trying to make money on the Internet. It’s flexible, low-cost, and if you do it right, can be extremely profitable. If you’re among those who have tried to succeed and have not yet found that magic formula, you may just need to re-evaluate […]

As Fractional Work becomes the norm and we source our work globally that without trust you will be unable to survive. Trust will come from your online reputation. I referred to how you (we) react when purchasing something from eBay if we see a poor or low reputation of the seller. Aside from eBay, we […]

Marketing is painted up to be a big deal, let’s get rid of the smoke and mirrors and see “The Marketing Wizard of Oz” for what he really is … a form of communication that we already know how to do. Once we get past the illusion that marketing is a mysterious activity that stands […]