Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald’s,
Burger King, and other companies we know and have come to
trust.
Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it’s
cheap?
Or, do you reach […]

What’s in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish […]

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.
Business Cards
The biggest change by far in business cards is the amount of information they contain. Current cards often juggle multiple phone numbers, […]

In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?
Gone are the days when companies in India more or less operated in a monopolistic environment. Post liberalisation has not only led to an […]

Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. But another consideration is how […]

Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding that I have developed, PRODUCT – PLACEMENT – PROMOTION – PEOPLE. These 4 P’s will enable you to […]

Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies […]

Brand is important even when not changing your name.
If your goal is to grow your market share and your category is relatively mature then
re-evaluating your brand is as important as your advertising messages. Eighty
percent of our clients change their brand but never change the name of their
product, service or company. […]

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.
Corporate logos are those that are used by companies and corporations. Corporate logos should ideally represent what the […]

You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. In either case, I promise you that taking a moment to internalize this article before you really settle on […]