You decide a particular book will be the perfect holiday gift for Uncle Joe, and you’re
surfing the web for a bookseller. Will you visit Amazon.com? Barnesandnoble.com?
Ablebooks.com? Powells.com? Addall.com? Or one of thousands of other choices?
Chances are, you won’t want to buy from a site you’ve never heard of, so you zero
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Hard times create amazing successes.
Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices, and shrinking margins, a few remarkable businesses have discovered how to make their brands irresistible to more and more customers. And they have done it in remarkably speedy fashion, seemingly coming out […]

When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible.
We did […]

Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. […]

Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will lead you to using your image ineffectively to build your business.
Whether you agree […]

The Brand: A source of value for the consumer
Although we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily exist in all markets. Even if brands exist in the legal sense they do not always play a role in the buying decision process of consumers. Other […]

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As […]

Why is it that Coke can market all kinds of mutated varieties such as Diet Coke,
Cherry Coke, Diet Vanilla Cherry Coke, etc., and consumers literally drink it up? But
when Mercedes came out with a low end version of their car, the “real” Mercedes
owners were horrified? To discover the answer requires identifying a […]

I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I’m famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging […]

Online sales are becoming an ever more significant segment of the country’s retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.
E-shoppers are not only spending more, but Grau says they’re also buying different […]