Do you want to be rich? It sounds ridiculous. Of course you’d
like to be rich, wouldn’t everybody? But do you want to be
really rich? Your words might say you do, but your thoughts and
actions very often say something entirely different. If you are
still doing things the same way you’ve always done things, then
reading this could be the most important thing you do all year.
Why? Because your thoughts and actions can be the fuel your
business needs to get up and running. Your thoughts and actions
can also act like a ’straight jacket’ making it easy for
competitors to knock you around. However, if you are willing to
make a personal commitment to perpetual re-education, you will
come face-to-face with the most exceptional opportunities the
world has ever seen. Start by redefining your business to
satisfy the wants and needs of baby-boomers (born 1945 - 1965).
By doing this you will be handsomely rewarded in these times of
astounding and radical change. We have all been exposed to more
change in the last 20 years than mankind has experienced in the
past 2000 years. The situation is terrifying, frightening and
awesome in its potential opportunity. We are living in one of
the most exciting periods civilization has ever known - the
information age. It is a period of astounding and radical
change. This is “Frontierland” all over again… only now with
computers, jet aircraft, lasers and cellular phones at our
disposal. A phenomenon of modern society is that the rules and
boundaries keep changing. Could you look at a map of the world
today and name every country? Many geographical boundaries have
changed or no longer exist. So too have social, political and
emotional boundaries. Think about how attitudes and the world
changed after 9/11. Like it or not, the rules and boundaries are
constantly changing. We do need rules, boundaries and structure
in our lives. So new ones have been invented to replace those
that no longer seem to serve our needs. It seems that as soon as
the new rules take hold, they’re superceded as newer ones come
along to replace them. Even newer ones usually follow these and
so it goes on. Every change seems to bring with it more
turbulence and chaos than the one before. We have fewer
traditions to hang on to and the world thrives amidst constant
turmoil. Prepare yourself. That’s the message coming out of this
volatile environment. We can’t change the world, but we can
change the way we do things and the way we react to things. If
we are to succeed we absolutely must be open-minded to change
and have a personal commitment to re-education. We must be
prepared to become a champion of change rather than a victim of
it. Try it, test it and get on with it!