Overture or now known as Yahoo because of Yahoo’s takeover, was the
original inventor of the use of the P4P or Pay for Performance.
Overture saw that the internet was fast becoming the easiest and
most convenient way to shop, and advertising was going to hit at an
all time high because of the many businesses in the arena.
To get a person to go to a site than others, it needs to be very
visible. Providing ads that could direct potential consumers and
costumers to their site would allow them to have an increase in
traffic as well as sales. Yahoo provides a service that can put a
site or company’s ad in their sites that can be shown when certain
keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by
using their services. With more people being aware of your site,
there would be more traffic and visitors to your site given the
chance to view your pages as well as your products. With even a
small percentage of successful sales, with a high traffic volume
this could still be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every
company’s goal. Many methods are devised and utilized to ensure
that there would be more people to boost the sales and to be aware
of the existence of such a product or service. Website visitors are
potentially the life blood of your internet based business.
Yahoo/Overture utilizes the same principle as Google’s Adwords. In
fact, they are very similar to each other that they use keyword and
keyword phrase searches and to determine which ads to show per
search. When a person types in a keyword or keyword phrase to
search for anything, the search engines gives out the results in a
page. Then at the right side of the page, you will see selected ads
that have paid for their ads to be viewed with certain keywords and
keyword phrases searched.
For example, Lets say you run a car parts retail/wholesale site.
You choose keywords that can prompt or trigger your ads to be shown
in the page when a keyword is searched. When a search engine user
types in Honda Accord, your ad may come up if you have designated
that as one of your keywords. You don’t need to fully optimize your
site with Search Engine Optimization methods and techniques.
While some labor so hard to make their site one of the high ranking
sites per keyword search, you get the chance to be on the top of
the list or at least in the first page of a search result
increasing your chance to be clicked on. With that, you drive
traffic and website visitors to your site a lot faster.
You will have to pony up some cash when using this service though.
There are different ways Yahoo/Overture will charge you. It may be
in the number of Keywords or Keyword phrases your ad uses or in the
many times your ad is clicked on. Others offer many other services
like having your ad show up not only in the search engine pages but
also with some third party sites.
Third party sites support ads that have the same theme or niche as
them. With more areas your ad is shown, you increase the chances of
people knowing about your site or product. With more website
visitors you increase the sales of your site which makes your
investment with your ads a wise one.
With so many competitions in the internet based businesses, it is
necessary to take a huge leap forward from the pack by advertising.
Yahoo/Overture will be a great place to start. Many have utilized
their services and have reaped the rewards of this decision. It’s a
marketing strategy that will increase your website visitors as well
as increase your sales resulting to profit.
It takes money to make money, while there are some methods that are
basically low cost or free, using a marketing service such as what
Yahoo/Overture offers will provide results faster and on a larger
scale. Many businesses have learned this the hard way, don’t be
counted with them.
By Bill McDermott www.whoisDollarBill.com
“Who Is Bill Mc Dermott” By: William Mc Dermott 4th
I am delighted to write about Bill (my Dad). Ever since I was a little boy, Bill (my Dad) has always guided and directed me and looked out for my best interests. He was concerned about me going to the best schools, and about the classes I was taking. My Dad and I enjoyed racing quarter midgets for five years, and were in the top three at any event. Now we are selling the cars and moving onto micro sprints. I am looking forward to when we begin to race them. Bill is a successful businessman, because he is a straight to the point person, doing what it takes to make the big money. He knows how to communicate well with people, he is respected in the industry, because he is reliable, dependable and an ethical businessman. I was always very proud of Bill (my Dad), for many years, he has owned his own company. He is the CEO of Mc Dermott Corp. He currently has over 30 people working for him.